At the heart of what I do, I aim to write copy that offers value and starts a discussion.
I enjoy researching subjects and breaking down information so that it can be easily understood. I have found we often have an idea what, for example, The Budget is, but how does it work, how is it delivered, and what is its history? In the process, I usually discover some fascinating facts.
In this vein, I have tackled International Women’s Day; The Edinburgh Festival; Brexit, and attempted to break down the misconceptions around Savile Row tailoring.
I can adopt different writing styles to fit the content and the organisation (and their values) I write for at the time.
Here are a few examples of my writing below. Please click on the images to open.